| Course Name | Distribution Channels Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| LOG 519 | Fall/Spring | 3 | 0 | 3 | 7.5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | Second Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | DiscussionCase StudyLecturing / Presentation | |||||
| Course Coordinator | ||||||
| Course Lecturer(s) | ||||||
| Assistant(s) | ||||||
| Course Objectives | Aim of the course is to teach the structure, management, design and partners of the distribution channels within a logistics and suppy chain management perspective. |
| Learning Outcomes | The students who succeeded in this course;
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| Course Description | This course examines the strategic issues regarding distribution channels management. Emphasis will be on distribution channels management (its structure,design, the benefit it provides for supply chain management,the strategic decisions of distribution channels management, the conflict and power issues in the channels, etc.) within a logistics and supply chain management perspective. Furthermore, besides the main players in distribution channels, wholesalers and retailers, the roles of other important players will be examined. |
| Related Sustainable Development Goals | |
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| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Syllabus & Introduction | |
| 2 | The Structure and Characteristics of Distribution Channels | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 1-Marketing channel systems |
| 3 | Establishing Marketing Channel Strategy | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 5-Strategy in marketing channels |
| 4 | Distribution Network Design Decision Steps | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 6-Designing marketing channels |
| 5 | Discussion- Application 1 | |
| 6 | Segmentation, Targeting and Positioning for Marketing Channels | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 4 Behavioural processes in marketing channels |
| 7 | Discussion-Application 2 | |
| 8 | Marketing Channel Theories | Related articles |
| 9 | Channel Power & Conflict Management | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 4 Behavioural processes in marketing channels |
| 10 | Channel Power & Conflict Management con’t | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 4 Behavioural processes in marketing channels |
| 11 | Discussion-Application 3 | |
| 12 | New Trends in Distribution Channels and Digital Era | Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013. Chapter 15 Electronic marketing channels |
| 13 | Discussion-Application 4 | |
| 14 | Presentations | |
| 15 | Review of the Semester | |
| 16 | Review of the Semester |
| Course Notes/Textbooks |
Marketing channels : a management view,Bert Rosenbloom; Thomson South-Western, Australia : South Western Cengage Learning, 2013.
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| Suggested Readings/Materials | The Handbook of Logistics and Distribution Management. 4th Edition. 2010, Edited by Alan Rushton, Phil Croucher and Peter Baker. Kogan Page, London/UK and Philadelphia/USA |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 40 |
| Presentation / Jury | 1 | 30 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 30 |
| Total |
| Weighting of Semester Activities on the Final Grade | 2 | 70 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 30 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 15 | 3 | 45 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 4 | 20 | |
| Presentation / Jury | 1 | 20 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 20 | |
| Total | 213 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | Being able to contribute to the institution the participant works for and the logistics sector by the use of the knowledge and abilities gained during the education period; and manage change in the institution and the sector | X | ||||
| 2 | Reaching a competency about contemporary business and technology applications in the area of logistics and supply chain management and analysis and strategy development methods | X | ||||
| 3 | Being able to create opportunities by combining supply chain management with information technologies and innovative processes by the use of the interdisciplinary courses the participants take | X | ||||
| 4 | Having the ability to develop creative solutions by working on global logistics and supply chain subjects and realizing these by the use of their project management knowledge | X | ||||
| 5 | Having the knowledge, abilities and capabilities required for effective logistics and supply chain management by the use of a problem and case analysis based learning | X | ||||
| 6 | Being able to examine logistics and supply chain processes with the management science viewpoint, analyze related concepts and ideas by scientific methods | X | ||||
| 7 | If continuing to work in the academia, having the necessary information on logistics applications; if continuing to work in the sector, having the necessary knowledge on conceptual subjects | X | ||||
| 8 | Being able to specify appropriate research questions about his/her research area, conduct an effective research with the use of necessary methods and apply the research outcomes in the sector or the academia | X | ||||
| 9 | Being able to follow the changes and developments in the sector the participant works in, in order to keep his/her personal and professional competence updated and develop himself/herself when necessary | X | ||||
| 10 | Be experts in the fields of logistics and supply chain with the help of the sector-focused education they receive | X | ||||
| 11 | Have the necessary capabilities to pursue doctoral studies in national and foreign institutions. | X | ||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
